For this project, you will work with a partner to create two advertisements (one per partner) and series of photographs with a consistent theme (5 each person- ten total) to promote awareness of an issue for teenagers. Your team will be presenting it to the class.
You may choose among the following topics, or one of your choice (has to be approved)- each group will have a unique project:
Domestic violence Driving While Texting Depression
Skin Cancer Gang violence Gambling
Environmental Issues Gun Control Teen Pregnancy
Bullying Suicide Anti-Smoking
Anti-Drug Homelessness Drunk Driving
Cutting Dropping out of school Shop lifting
Your ads must have a headline, tagline, copy and illustration and it all must be original and contain factual information. It must give information on where to go for help or to get more information.
The print advertisements have to be done in Photoshop using type tool and layers. The ads must be 8-1/2” x 11” tall with a resolution of 300 pixels/inch.
You are to use your unique photograph as an illustration for the advertisements. It must be different then the ones used for your photo series.
Your marketing campaign must speak directly to a teen audience. Go for the gut- think of something that would make an impact!
Please note the following:
1. You are to do research first on the subject, using websites- (sometimes there are ones on the topic, such as www.depressionhurts.com, www.familyfirstaid.org, www.at-risk.org...), as well as personal research done among peers.
2. With the research, find out what ads have been done before, what logos have been used, what headlines have been used, etc. Use this as your springboard for your new ad.
3. Your presentation will discuss the issue, show what has been done previously for awareness, and explain what you two are doing differently to raise awareness. It will be set up through Google Docs as follows:
Slide 1: Title Page
Slide 2: Present the problem- explain what it is, definitions, etc
Slide 3: Statistics about the problem (can be more then one slide if needed- include the source)
Slide 4: What ads were published before and explain about the ad campaign (not student work)
Slide 5: What other ads OR fundraising/ raising awareness groups- explain about the campaigns
Slides 6- 15: Your photo series of ten photographs (each photograph on their own unique slide)
Slide 16: First 8-1/2" x 11" ad that is done in Photoshop (with your headline, image, copy, information)
Slide 17: Second 8-1/2" x 11" ad done in Photoshop (created by the second partner)
Slide 18: Sources and where you can find help locally
SAVE YOUR 5 PHOTOS and AD and upload the files in the common drive in the 02-27-2015 PSA ad folder.
Save your photos as lastname-firstname-PSA1.jpg, lastname-firstname-PSA2.jpg...
Save your ad as lastname-firstname-PSA-Ad.jpg
You will each be graded on the following:
Presentation: 4 points (1 pt- topic research, 1 pt- presentation of new materials versus old, 2 pt well spoken)
Print ads: 4 points (1 pts log & tagline, 1 pts headline, 1 pt copy, 1 pts illustration)
Photo Series: 4 points (directly affiliated to topic, both partners did five photographs)
Teamwork and Time on Task: 4 points (1 pt- Both partners working together to the best of their ability, 1 pt- both have thumbnails, 1 pt- executed concept from beginning to end, 1 pt- both did own photo and ad work).