As per the website-
Search and collect E-Waste lying around your house
Take a photo with it, and post it online! Tell the world to #RethinkRecycleRevive
Recycle at dell.com/recycle or at your local recycler.
Give me [Benjamin Von Wong] your address, so I can send you a postcard!
http://dell.pagedemo.co/
Project details-
blog.vonwong.com/dell/